Understanding the web maturity of Polish DMOs
New study: Understanding the web maturity of Polish DMOs (Stokłosa. L., Marchiori. E., Cantoni, L., Journal of Destination Marketing & Management). Study highlights: Overall web maturity of Polish DMOs increases rather slowly. Lack of sufficient skills and HR inhibit the development of web marketing in DMOs. Outsourcing and leadership could contribute to DMO web maturity… Read More Understanding the web maturity of Polish DMOs