Measuring the effects of the Virtual Reality experience of Ticino Tourism

At the I am currently following a project that aims to measure the Ticino Tourism Virtual Reality (VR) campaign. The VR experience has been recently tested with several participants from the Zurich area. The VR experience is currently available at the Swiss Museum of Transport in Lucerne and has been used for the Gotthard base tunnel opening. Findings of this study will be published soon.